Star ratings now move purchase decisions more strongly than price for 76% of services categories. A coordinated 1-star brigade can shave 18% off booked revenue inside 30 days — measured in our own engagement data.
The Citadel Protocol treats reviews like a defensible perimeter: monitored, responded-to on cadence, and surgically challenged when platform rules permit. We do not buy reviews, swap reviews, or run any tactic that ages into a public-policy violation.