Healthcare & Medical Practices
One 1-star cluster on Healthgrades costs more than a fellowship.
Healthcare reputation moves measurably with rating — every 0.1 star shift in average rating shifts patient choice by roughly 4–6 percentage points in choice experiments. Compound that across a multi-clinic group and the EBITDA impact is real.
Five pressure points unique to healthcare & medical practices.
Review bombing post-billing dispute
Insurance / billing complaints escalating into coordinated 1-star clusters across Google, Healthgrades, Yelp.
HIPAA-aware response cadence
Replying to a clinical review wrong creates regulatory exposure. We coach voice without crossing the line.
Physician name drift
Old addresses, defunct affiliations, expired board certifications stuck on RateMDs, Vitals, Doximity.
Mass-action negative SEO
Ambulance-chaser ad networks bidding on physician names with negative framing.
Wikipedia visibility
For department chairs and named-chair holders, biased Wikipedia framing affects faculty recruiting and grants.
The disciplines we typically run for healthcare & medical practices clients.
Review Management
Defend your rating, respond on cadence, and dismantle coordinated 1-star attacks before they erase a decade of equity.
Read protocol Atlas ProtocolOnline Reputation Repair
Reclaim the first page of your name with content that survives Google's quality raters and AI summaries.
Read protocol Composite Defense ProtocolBusiness Reputation Management
Multi-location, multi-entity, franchise, and enterprise reputation orchestration with one dashboard and one defensible report.
Read protocol Atlas ProtocolWikipedia Management
COI-compliant Wikipedia work that survives admin review — because if your page reverts, you lose more than the edit.
Read protocolCardiology group hit with 312-review brigade recovers full margin.
A reciprocal-referral dispute escalated into a coordinated 1-star bombing across Google and Healthgrades. We deployed the Citadel Protocol — TOS-violation takedowns, authored patient stories, and a sentinel net for repeat offenders. Result: 90-day recovery to historic baseline, zero ongoing operational drag.
See all case studiesThe first six hours decide the next five years.
One short call. Walk away with a printed defense plan — whether or not you ever sign with us.