Question 1 of 9 Who are we defending today? We calibrate the model differently for each profile.
Executive, founder, or board member Licensed professional (MD, JD, CPA, RIA) Multi-location / multi-entity business Public figure, athlete, or media personality
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Question 2 of 9 How dialed-in is your reputation defense already, honestly? This is your prior — we will respect it, then test it.
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Question 3 of 9 Which monitoring surfaces are you actively watching right now? Pick the one closest to your current setup. Extra credit for thoroughness — not a trap.
Branded SERPs + reviews + social + Wikipedia + dark forums Branded SERPs + reviews + social (no dark/forum coverage) Google Alerts on my name and one or two review sites No formal monitoring — I find out from clients or staff
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Question 4 of 9 When you Google your name (or your firm's), how clean is the first page? Top 10 are all assets I control or am proud of Mostly clean, one or two awkward results lingering There's at least one result actively losing me business Multiple negative results, or AI summaries hostile to me
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Question 5 of 9 How does your review velocity compare to your competitors? I lead my market in both volume and average rating On par — within 0.2 stars and 20% of volume I trail competitors and have had at least one 1-star cluster I've been review-bombed in the last 18 months
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Question 6 of 9 Wikipedia / Britannica / Wikipedia mirror sites — current state? I have a clean article or it's correctly absent Article exists with minor inaccuracies I'd like fixed Page has been edited adversarially or has biased framing I haven't checked in a while
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Question 7 of 9 If a story dropped tonight at 11 PM, what would happen in the next six hours? The first six hours of a crisis determine the next five years of brand value.
Holding statement drafted, crisis cell on retainer, media tree primed I know who to call but no playbook ready Honestly? I'd be calling friends-of-friends for help I'd call my lawyer — and only my lawyer
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Question 8 of 9 How exposed do you think you are to AI voice clones, deepfake video, or AI-generated articles in your name? I have voiceprint registration + a deepfake-takedown vendor I'm aware — at least 30 minutes of my voice exists publicly Heavy — hours of public audio/video in my voice and likeness I genuinely don't know — I haven't looked
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Question 9 of 9 Insider / ex-employee risk surface — be brutally honest. Strong NDAs, clean separations, no Glassdoor pressure points A few thorny exits in the last 3 years, no public incidents Glassdoor noise, leaked screenshots, or current employee tension Solo practice or solo founder — minimal exposure
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Compute Posterior
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Posterior Computing… P(defense | profile) = —
Your recommended protocol — Ready to see your forensic baseline, 30/60/90 plan, and itemized scope? One short strategy call — senior analyst, no slides, no pitch deck. Bring screenshots, links, anything anonymous you want analyzed.