Six-hour SLA. Senior counsel, holding statement, media tree, takedown legal — by the time the story breaks, the response is already moving.
From $5,400/month watch + activation fee
The first six hours of a crisis determine the next five years of brand value. Internal communications teams almost never have the speed, the legal coordination, or the senior media relationships needed to compress those six hours into a coordinated response.
The Rapid Response Protocol is not a panic button — it is a prepared perimeter. Holding statements, media trees, and takedown legal flows are written before anything happens. When the alarm goes off, the system was already running.
Sentinel grid covers your name and brands. Threat intel reviews escalations daily. No activation cost during watch.
OngoingActivation. Crisis cell on call. Holding statement live within 90 minutes. First-wave platform takedowns filed.
Hours 0–6Media outreach. Counter-narrative published in 2–3 sourced placements. Spokesperson rehearsed if needed.
Hours 6–7230-day SERP repair sequence. Quarterly review of what almost worked against you — every crisis is a free penetration test.
Day 4 →At activation — the moment we declare Tier-1 with you. Watch-mode incidents that don't meet Tier-1 are handled inside business hours.
$8,000 floor, scoped up based on incident type. For most active retainer clients, the first activation per year is included in the watch fee.
No — and any firm that guarantees that is selling you the kind of suppression tactic that becomes the next news cycle. We can dramatically shape *which* coverage and *with which framing*.
Senior analyst on the line. No slides. No pitch deck. Walk away with a printed plan.