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Finance & Wealth Management

BrokerCheck, FINRA, and SEC disclosures are now SERP-permanent. We make them context-permanent.

Regulatory transparency in finance is a public good — and a permanent SERP feature. The work isn't burying disclosures (we won't and can't); the work is providing context, current narrative, and authored owned-and-earned content that ranks alongside.

Where the attacks come from

Five pressure points unique to finance & wealth management.

BrokerCheck SERP drift

Old disclosures dominating branded search beneath the BrokerCheck pinning.

Wealth manager AUM erosion

Mid-cycle rollover decisions made on the first SERP, not after a meeting.

Family-office privacy

UHNW family identification through data brokers and leaked donor / philanthropy lists.

Crisis-PR for regulatory enforcement

Even closed cases become Googleable for life — context strategy is a 10-year game.

Wikipedia framing

Founder Wikipedia pages weighted toward enforcement history with no current-practice context.

$3.2M AUM saved from rollover · attributable to SERP repair
Case study

Boutique RIA reclaims branded search after BrokerCheck spillover article.

A 2018 BrokerCheck note was being weaponized as a 'fact' in cold-call comparison sheets. The Atlas Protocol moved the negative article from position 2 to position 11 over 5 months. Internal AUM-rollover analytics attributed roughly $3.2M in retained AUM to the SERP shift.

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The 6-hour rule

The first six hours decide the next five years.

One short call. Walk away with a printed defense plan — whether or not you ever sign with us.