Addiction Treatment & Behavioral Health
YMYL clinics face competitor-planted reviews, ex-patient complaints, and lead-gen smear sites. We secure compliance and SERP integrity.
Addiction treatment operates in high-trust, high-scrutiny territory. The work is defending against competitor review attacks and lead-gen fraud sites while maintaining HIPAA compliance, managing legitimate patient feedback, and ensuring Google LSA/organic search reflects clinical quality over smear campaigns.
Five pressure points unique to addiction treatment & behavioral health.
Competitor-planted fake reviews
Rival treatment centers flood Google/Yelp with hostile reviews from non-patient accounts, damaging LSA ranking and patient inquiry volume.
Ex-patient and family complaints
Legitimate patient feedback mixed with coordinated negative campaigns; difficult to remove truthful complaints while managing perception.
Lead-gen fraud and imposter sites
Aggregator sites and low-quality referral networks rank higher than the clinic itself, capturing patient intent and referral fees.
Google LSA and compliance friction
Review signals and ad approval depend on clean local reputation; negative SERP blocks LSA eligibility.
Staff privacy and doxxing
Recovering staff members become targets for personal attacks and home-address exposure, linked to clinic profiles.
The disciplines we typically run for addiction treatment & behavioral health clients.
Online Reputation Repair
Reclaim the first page of your name with content that survives Google's quality raters and AI summaries.
Read protocol Citadel ProtocolReview Management
Defend your rating, respond on cadence, and dismantle coordinated 1-star attacks before they erase a decade of equity.
Read protocol Composite Defense ProtocolBusiness Reputation Management
Multi-location, multi-entity, franchise, and enterprise reputation orchestration with one dashboard and one defensible report.
Read protocol Rapid Response ProtocolCrisis PR & Rapid Response
Six-hour SLA. Senior counsel, holding statement, media tree, takedown legal — by the time the story breaks, the response is already moving.
Read protocolDual-diagnosis treatment center: competitor attack and LSA suspension recovery.
A 50-bed residential facility in the Pacific Northwest faced a coordinated 3-week review attack from a competing center (15+ fake patient accounts). Google suspended LSA eligibility due to review-score volatility. The Sentinel Protocol identified the coordinated campaign through IP clustering and account-creation patterns, filed successful Google removal appeals for 13 fraudulent reviews, and repositioned legitimate patient testimonials through managed review workflows. Within 6 weeks, LSA reinstatement drove 58% increase in qualified patient inquiries. HIPAA-compliant response maintained patient anonymity throughout.
See all case studiesThe standing engagement opens with a private call.
A single conversation, signed under non-disclosure, with the principal who would own your matter. You leave with a printed posture assessment and the engagement letter, whether or not you retain us.